Last Updated: March 2025
Welcome to The Curious Sparrow. Your privacy is important to us. This Privacy Policy explains how this website collects, uses, and shares your personal data when you visit our blog, sign up for email notifications, watch embedded YouTube videos and other embedded content, or click on affiliate or third-party links. If you have any questions or concerns about this privacy policy, please contact us here.
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
Information We Collect
- Email Addresses: If you sign up to receive the Curious Sparrow’s latest blog posts, we will collect your email address. We use this information solely to send you updates and never share it with third parties without your consent.
- Embedded YouTube Videos: Our blog posts may include videos from our YouTube channel. When you play these videos, YouTube (a third-party platform) may collect certain data, including your IP address and browsing behaviour, through cookies.
- Embedded Content from Other Websites: Articles on this site may include embedded content (e.g., videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content.
- Affiliate Links: Our website may contain links to affiliate websites, and we receive an affiliate commission for any purchases made by you on the affiliate website using such links. Please check the individual privacy policies of these sites to understand how they will use your information.
Legal Basis for Processing Personal Data
We process your data based on the following legal grounds:
- Consent: By subscribing to our newsletter, you consent to us using your email address to send you updates.
- Legitimate Interests: We use affiliate links to improve the content of our blog, share recommendations, and generate revenue.
How We Use Your Data
- Newsletter: We use your email address to send you our latest blog posts and updates.
- Embedded Videos: Data collected by YouTube is used according to YouTube’s privacy policy, which may include personalized advertising.
- Embedded Content from Other Websites: Data collected by other websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content.
- Affiliate Marketing: If you click on an affiliate link, data may be collected by the third-party company for tracking and commission purposes.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy. You can unsubscribe from our newsletter at any time by clicking the “unsubscribe” link in any of our emails.
Your Rights
If you are located in the EU/EEA, you have the right to:
- Access, correct, or delete your personal data.
- Object to the processing of your data.
- Withdraw consent at any time by unsubscribing from our newsletter.
- Lodge a complaint with your local data protection authority.
International Data Transfers
Our blog is accessible worldwide, and data may be transferred to servers outside the EU/EEA. We ensure that data transfers are protected by appropriate safeguards, such as standard contractual clauses.
Data Security
We take steps to protect your personal data from unauthorized access, misuse, and loss. However, no online transmission can be completely secure, and you provide your information at your own risk.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.
Izzie, The Curious Sparrow